The 30-strong company, which deploys its stack via a SaaS model, gets about half its business from agencies, with the remaining 50% coming directly from marketers and content companies. But we want to seamlessly integrate with all parts of the Web." Most videos are just dead ends that sit in a player, display unit or on a site. "Interactivity is not just living within the video, but tying it to the rest of the Web. "We promise video-to-website pairing, where video can easily refer to specific parts of a marketer's main website, such as product offers or different information that a user is being introduced to in a video," Trautman said. Rapt, whose clients include NBC Universal (its first work was for the company's USA Network) and Maybelline, focuses on connecting online video ads and content across screens while respecting the differences of each venue.
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